Advertising!

ASPCA 

In this advertisement, there is a powerful message being graphically put across about animal abuse. This is powerful because the advertisement puts up very detailed visuals and descriptions on the sorts of things they are used to seeing being done to animals. The characteristic appeal to this advertisement in particular is safety in that we should become more involved with the dangers and cruelty that poor defenseless animals face on a day to day basis. This advertisement exemplifies the appeal safety because the clearly the safety of the dog for example in the advertisement on the top is being shown being caged up. The advertisement on the botton shows duck tape, a gasoline container, and a cat. You can only imagine the sorts of things this organization has seen as far as when it comes to the safety of these animals being in danger.