Social Learning

       Technology has a way of being adversited on the media that may cause an either positive or negative feedback from society. Some may catch on the latest gadgets whil others may tend to avoid them based off on prior expiriences or expectations they might have had. This is what some call Social Learning.

       If I were to use a product as an example, I might just use Apple. My reasons being because Apple is simply one those companies who have both very negative and ver positive feeback. New forms of technology impacts society in many different ways, and perhaps one very good way to explain this is the Diffusion of Innovation chart, which displays the way society responds to technology. At the start of the chart, you have the innovators whom are those who introduce new technology. This follows up Early Adopters, whom is an early customer of a given company, product, or technology. After the Early Adoptors configure the new technology, the Early Majoity feeds off of the feedback given by the Early Adopters put in. As the chart runs down, you see the Late Majority and the Laggards. To put in the simplest terms, the Late Majority and the Laggards are those of which are trying or adopting a new products and are also older and less educated than other groups.

        From what I can understand about this example is that the process that undergoes into selling new products is that every individual in a social group feeds off of the rating they give products in order to purchase them. An individual alone almost will never simply buy something on their own without first getting the idea from else where. People need to know whether the product he/she might be intereted in purchasing is safe, duable, strong, user friendly, etc.